Web advertising and marketing by design / [TEXTO] Fahey, Mary Jo
Material type:
TextOriginal language: English Publication details: Estados Unidos : Microsoft Press ; 1998Edition: 1°edDescription: 300 p ; 19 cmSubject(s): - ELECTRONICA -
- INFORMATICA -
- INTRODUCTION -
- TARGETING THE MEDIA -
- BUILDING A SITE´S STRUCTURE AND NAVIGATION -
- A FACT SHEET -
- A BACKGROUNDER -
- A NEWS RELEASE AND PITCH LETTER -
- GENERATING WEB TRAFFIC -
- OPTIMIZING PLACEMENT IN SEARCH RESULTS -
- AN ANIMATED BANNER AD -
- PROVIDING CUSTOMER SERVICE -
- FAQ´S REGISTRATION FORMS, AND QUESTIONNAIRES -
- A NEWSLETTER -
- DIRECT MARKETING -
- A STOREFRONT WITH A CATALOG
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Libro | Biblioteca de la Facultad de Tecnología y Cs. Aplicadas Colección general | No ficción | 004 (Browse shelf(Opens below)) | No para préstamo | BTE-LIB-001872 |
Web advertising and marketing b design is a habds-on, step-by-step guide that shows you how to crea te dynamic advertising and promotional projects for the web. Advertising and marketing professionals will find new and imaginative solutions to their web-based challenges, white individuals and small businesses creating their own ads and marketing materials will benefit from solid guidance in creating compelling promotional materials on line. This practical cookbook present over a dozen of the most effective advertising and marketing materials needed by professionals and gears them specifically for use on the web. This book also shows you how to easily customize these projects and materials for yous own needs, how to drive traffic to your web site with click-through banner ads, and how to optimize your site´s placement in search engine results.
There are no comments on this title.
Click on an image to view it in the image viewer