TY  - BOOK
AU  - Fahey, Mary Jo
TI  - Web advertising and marketing by design : / 
PY  - 1998///
CY  - Estados Unidos : 
PB  - Microsoft Press ; 
KW  - ELECTRONICA -
KW  - INFORMATICA -
KW  - INTRODUCTION -
KW  - TARGETING THE MEDIA -
KW  - BUILDING A SITE´S STRUCTURE AND NAVIGATION -
KW  - A FACT SHEET -
KW  - A BACKGROUNDER -
KW  - A NEWS RELEASE AND PITCH LETTER -
KW  - GENERATING WEB TRAFFIC -
KW  - OPTIMIZING PLACEMENT IN SEARCH RESULTS -
KW  - AN ANIMATED BANNER AD -
KW  - PROVIDING CUSTOMER SERVICE -
KW  - FAQ´S REGISTRATION FORMS, AND QUESTIONNAIRES -
KW  - A NEWSLETTER -
KW  - DIRECT MARKETING -
KW  - A STOREFRONT WITH A CATALOG
ER  -