000			02089nam a2200397 4500
003			AR-VcUNC
005			20250905110131.0
008			250905t1998 us a|||| |||| 001 0 eng d
040			_aAR-VcUNC _beng _cAR-VcUNC _dAR-VcUNC
041			_heng
080			_a004
100			_aFahey, Mary Jo
245			_aWeb advertising and marketing by design _b/ _h[TEXTO] _cFahey, Mary Jo
250			_a1°ed.
260			_aEstados Unidos : _bMicrosoft Press ; _c1998
300			_a300 p ; _c19 cm
520			_uWeb advertising and marketing b design is a habds-on, step-by-step guide that shows you how to crea te dynamic advertising and promotional projects for the web. Advertising and marketing professionals will find new and imaginative solutions to their web-based challenges, white individuals and small businesses creating their own ads and marketing materials will benefit from solid guidance in creating compelling promotional materials on line. This practical cookbook present over a dozen of the most effective advertising and marketing materials needed by professionals and gears them specifically for use on the web. This book also shows you how to easily customize these projects and materials for yous own needs, how to drive traffic to your web site with click-through banner ads, and how to optimize your site´s placement in search engine results.
653			_aELECTRONICA -
653			_aINFORMATICA -
653			_aINTRODUCTION -
653			_aTARGETING THE MEDIA -
653			_aBUILDING A SITE´S STRUCTURE AND NAVIGATION -
653			_aA FACT SHEET -
653			_aA BACKGROUNDER -
653			_aA NEWS RELEASE AND PITCH LETTER -
653			_aGENERATING WEB TRAFFIC -
653			_aOPTIMIZING PLACEMENT IN SEARCH RESULTS -
653			_aAN ANIMATED BANNER AD -
653			_aPROVIDING CUSTOMER SERVICE -
653			_aFAQ´S REGISTRATION FORMS, AND QUESTIONNAIRES -
653			_aA NEWSLETTER -
653			_aDIRECT MARKETING -
653			_aA STOREFRONT WITH A CATALOG
942			_2ddc _cLIB
945			_amlm _d05/09/2025
999			_c23410